Top execs from IBM, CNN, eBay and more Join ‘Digital Future Council’ Launching June 18

Top execs from IBM, CNN, eBay and more Join ‘Digital Future Council’ Launching June 18

Industry think tank connecting innovators across advertising, marketing, and emerging technology bolsters esteemed group of founding members, unveils preliminary events schedule for inaugural gathering in Cannes

The Digital Future Council, a first-of-its-kind think tank formed with the mission of bridging the gap between the creative and technology industries, has announced a distinguished selection of founding members ahead of its official launch during Cannes Lions Festival June 18-21. Key executives on board include: Chad Andrews, Global Solutions Leader for Advertising at IBM; Jeff Brooks, Chief Marketing Officer at Casper; Danielle Lauren, Head of Content Strategy and Innovation at CNN; Ray Soto, Director of Emerging Techat USA TODAY; Swen Graham, SVP Creative & Global Marketing at Foursquare; Martin Adams, Founder & CEO of Codec.ai; Jonathan Hunt, SVP of Digital Strategy at National Geographic; Neil Shah, Global Senior Brand Manager at Smirnoff; Gareth Jones, UK CMO at eBay, and more.

The first Digital Future Council meeting will focus on blockchain technology, a topic chosen due to strong demand from creative communities. Founding members will explore how blockchain technology will impact audience interaction, distribution of content, and monetization. In addition to the role that blockchain plays in empowering consumers to understand the true value of their data, particularly as it pertains to advertising dollars.

Gareth Jones, UK CMO of eBay, said “It’s great to be a founding member of the Digital Future Council. I’m looking forward to engaging with a disparate group of cross-category brands, all unified by a recognition of the strategic importance of digital. I hope to learn a lot from peers and help shape thinking and industry response to a number of digital hot topics and headwinds and challenges.”

Today’s news comes on the heels of the initial announcement of the Digital Future Council and founding members across marketing, advertising, media, and blockchain including: Jason Jercinovic, Global Head of Marketing Innovation at Havas Media; Mark Adams, Vice President of Innovation at VICE Media; Cory Haik, Publisher at Mic; Sheel Shah, Executive Director at Hearst Digital Media; James Poulter, Head of Emerging Platforms and Partnerships at The LEGO Group; Danni Murray, Vice President - Media, Digital and Marketing Partnerships at Warner Bros. Entertainment; Martin Schönberger, Vice President, Partner Development at Sony Music Entertainment; Rob Dembitz, Former Global Head of Innovation at Cannes Lions; Kate Cox, VP, CMO at GoDaddy EMEA; Tom Graham, Founder of TLDR; James Tabor, CEO of MEDIA Protocol; Kayla Sanders, Founder of Remy.co; and David Wachsman, Founder and CEO of Wachsman, among others.

The Digital Future Council will host quarterly events across the globe, with each event centered around the impact of a different emerging technology. The goal of these events will be to ignite meaningful debates and conversations, formulate tangible advice, and promote best practices for the global marketing and advertising communities when integrating new technologies such as AI, Big Data, and blockchain.

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