GCEX Appoints Carmen Tan to Lead MENA Digital Asset Operations

GCEX Group, a leading regulated digital prime broker, has appointed Carmen Tan to lead its MENA operations. Based in Dubai, Tan will focus on driving growth opportunities for the VARA-regulated entity while delivering high-quality service to institutional clients across the region. Her remit also includes supporting market expansion in Asia, leveraging her fluency in Mandarin and Cantonese.

Experienced Growth Strategist Joins GCEX

Carmen Tan brings extensive experience in crypto and FX markets, having previously worked at CoinW Exchange in Dubai. As Global Strategy & Growth Manager, she scaled institutional clients across the Middle East, Europe, and Southeast Asia while leading a team of eight senior sales professionals. She was later appointed Chief Communications Officer, where she improved user conversion metrics and represented CoinW at major blockchain and crypto industry events.

Before CoinW, Tan spent almost two years at MultiBank Group, focusing on expanding institutional client operations across Asia. She has completed rigorous AML (Anti-Money Laundering) and CTF (Counter-Terrorism Financing) training, emphasizing her commitment to operating within regulated frameworks.

GCEX Leadership Highlights Strategic Growth

Lars Holst, Founder and CEO of GCEX, commented: “Carmen has delivered impressive results and built very strong networks in both the MENA and Asia regions. We are delighted to welcome her to the team to help us deliver our ambitious growth plans and strengthen our position as a trusted, regulated digital prime broker for institutional and professional clients worldwide.”

Carmen Tan added: “I first came to know GCEX while working at MultiBank, a long-standing GCEX client, and this gave me real insight into the strength and credibility of both the team and the offering. This is an excellent time to be joining GCEX — institutions are now recognising crypto as a legitimate asset class, and market infrastructure and custody standards have matured significantly. GCEX’s regulated, risk-averse approach strongly aligns with my own values. My focus will be on governance and growth, working closely with Lars to build a dynamic, scalable team and position GCEX as a market-leading digital asset prime broker in the region.”

Expanding Institutional Access to Crypto and FX Markets

GCEX empowers institutional and professional clients to access deep liquidity in CFDs on digital assets and FX, in addition to spot trading and digital asset conversion. Its XplorDigital suite provides a comprehensive range of crypto-native technology solutions designed to support institutional-grade trading and operational requirements. The suite includes the XplorDigital App as well as plug-and-play solutions such as Crypto in a Box and Broker in a Box, offering technology-agnostic infrastructure to meet regulatory and market standards.

Through XplorDigital, clients benefit from tier 1 and deep liquidity connections, trusted custody and staking solutions, and advanced risk management tools. The platform is designed to ensure compliance with regulatory requirements while providing scalable and efficient technology for institutional market participants, enabling seamless access to global digital asset markets.

These solutions are technology-agnostic, supporting regulatory requirements while providing scalable infrastructure for institutional market participants.

Global Presence and Regulatory Credentials

Headquartered in London with offices worldwide, GCEX is regulated by the UK’s FCA, the Danish Financial Supervisory Authority (Finanstilsynet) under MiCA, and holds a Virtual Asset Service Provider (VASP) license from the Dubai Virtual Assets Regulatory Authority (VARA). GCEX counts True Global Ventures among its investors, highlighting strong institutional backing.