Former HP Inc Executives to Lead Blockchain Company XTRABYTES in Transition to Global Player

The company will benefit from his extensive experience in the technology and services sector, particularly as the company transitions into a global enterprise. “This technology will change how people view the blockchain industry, setting the company apart from anything we’ve seen to date.” Rothwell said, adding that what excites him most is that “we are starting on the ground floor and building a very powerful product, one that will be life-changing for many people.” 

Ashley Norman, recently HP’s commercial graphics divisional manager, is slated to be the new chief operating officer. During his time with HP, Norman worked with regional sales managers to achieve 10 years of consecutive growth, becoming an expert in market trend identification and global product launches. 

Both leaders said that the  XTRABYTES™ platform will dramatically advance the commercial adoption of decentralized applications. They intend to enter an array of markets by fully utilizing the company’s versatile development technologies. 

Strategic Developments  

It’s that kind of potential – and an industry valuation that has more than doubled within the past year alone – that has attracted the two executives to join other leaders including Matt Huang from Sequoia, Amber Baldet from J.P. Morgan Chase, and Chris Matta from Goldman Sachs in accepting positions within the blockchain industry. 

“When Allen met with me and discussed XTRABYTES, I knew from my experience that this product had the potential to make a lasting impact on the market and that I wanted to be a part of that success,” Norman said.