Snoop Dogg Joins Web3 Revolution as Co-Founder of Live-Streaming App Shiller

He also partnered with Yuga Labs and performed on a metaverse-transformed stage at MTV's Video Music Awards in August. Snoop Dogg also recently became the Chief Ganjaroo Officer of crypto casino Roobet.

Shiller, the live streaming app he co-founded, will heavily incorporate blockchain technology, allowing content creators to "token-gate" their streams and receive payment in cryptocurrencies such as Ether or NFTs that can be cashed out as fiat.

According to the latest update from Shiller on March 2, the app's release, originally planned for January, has been delayed until April.

The launch of Shiller is part of the larger creator economy movement that aims to provide creators with complete ownership of their content and monetization.

The movement is a response to Web1 and Web2, which enabled content creation and user-to-user interactions, respectively, but relied on intermediaries like social media monopolies.

Web3 aims to eliminate these intermediaries and decentralize content creation and messaging, and decentralized messaging platforms like Damus are emerging, which offers encrypted private messaging and built-in Bitcoin payments on the Lightning network, and it is backed by Jack Dorsey.