Adidas partners with CoinBase for Metaverse

According to a recent statement from an Adidas spokesperson speaking with City A.M.’s Lily Russell-Jones, the company is very focused on the metaverse. This was preceded by an announcement that Adidas was partnering with Coinbase. “The Metaverse is currently one of the most exciting developments in digital, making it an interesting platform for Adidas,” the company spokesperson explained to Russell-Jones on Thursday. It all started on Monday, November 22, when The Sandbox tweeted about the multinational shoe and sportswear firm.

“Hey @adidasoriginals, impossible is nothing in the Metaverse. What if we invite all of the original thinkers and do-ers to design our future together?” The Sandbox tweeted.

The Sandbox is a blockchain-based virtual gaming world “where players can build, own, and monetize their gaming experiences,” according to the metaverse description. Besides a sizable plot of metaverse land shown in the video clip, it’s currently unknown what Adidas will be doing in The Sandbox virtual world. The official Meta (formally Facebook) Twitter account also replied to The Sandbox tweet to Adidas.

Following the tweet stemming from The Sandbox Twitter account, Adidas tweeted about partnering with the crypto exchange Coinbase. Adidas stated: We’ve partnered with @coinbase. Probably nothing.

Following the tweet from Adidas, Coinbase affirmed the partnership and said: “gm @adidasoriginals. Welcome to the party, partner.” Coinbase also tweeted a handshake emoji to Adidas as well in the thread. Adidas may have gotten the hint to step up its metaverse game when it was revealed its main competitor, Nike, is seemingly getting ready to step into the metaverse and the world of non-fungible token (NFT) technology.