The “TikTok of Crypto ”, BULLZ, a video recommendation app for web3-related content, has announced the partnership with leading web3 marketing agency MarketStars. The partnership will further grow marketing adoption by web3 brands in community-driven content creation, that is educational and supports social proof.
As the creator economy boom continues to unfold, with an estimated $104.2B market size, platforms and technologies that help creators monetize become more lucrative. BULLZ has amassed lifestyle, web3, metaverse, NFT and crypto influencers, with already exceeding 30k videos on the platform.
Available for both iOS and android users, the app pays out creators daily based on the engagement their content receives and a trusted peer-reviewed rating the content has to pass before earning. While users “create-to-earn” through the integrated WOM Protocol, the app has further expanded its features for verified creators to see dedicated marketing campaigns from web3 projects and provide videos for earning more rewards.
The content requests are all set up through the BULLZ Campaign Manager. After a web3 project sets up the campaign, it is immediately broadcasted to verified BULLZ creators within the app. Creators can view the details, discover the project and decide whether to submit to the campaign by creating a video about the project, and depending on the settings also sharing the content on Twitter, YouTube or Instagram.
MarketStars has led various organic communities for web3 brands, such as the TimeShuffle Game, including various partners such as Coingamers, Rocketplays, Gameignition and more.
With over 15 years of marketing experience and 100 trusted leaders in the industry, including VCs, exchanges, launchpads, KOLs and auditing firms, MarketStars will utilize the BULLZ Campaign Manager for fueling content marketing strategies across its clients and partners.
The founder of MarketStars, Marco Calicchia, who has over 10 years of experience in sales and community building, explained, “Within the web3 community, rewarding early adopters of projects, initially through airdrops, has been a commonly applied marketing approach. It’s great to see the adoption of BULLZ and how they are expanding the scope of rewarding communities by providing an incentive/monetization opportunity for content creators. We need more education and awareness for web3 projects. Videos are definitely one of the most engaging mediums.”
Melanie Mohr, CEO & Founder of BULLZ said, “Video recommendations are a new type of content that is upcoming across all platforms as they are more authentic and engaging. It’s great to partner with MarketStars to pioneer more opportunities for creator monetization through web3 brand campaigns.”
