Blockchain in the Digital Advertising Sector
Adtech Company called MetaX has launched a solution that tags creative ads and follows it on the internet to track who has seen it, where it was run, impressions and how budget was spent. The solution is built using Blockchain ledger. Ken Brook CEO of MetaX built the solution on Ethereum. In short Adchain will embed a tracker in the XML of a creative asset and in real-time show you who is watching it.