Clara Florey

With over 20 years’ experience in PR, digital marketing & social networking, Clara is a London-based PR, marketing, social media and digital professional. She is the co-founder of DISPRUPTIVE, a full service international PR and marketing agency that specializes in working with ICO/STOs and clients embracing Blockchain, AI and IoT technologies.

Prior to founding  DISPRUPTIVE, Clara was the founder and CEO of,  which she grew and then sold as one of the UK’s top 50 PR agencies (PR  Week).

Clara has specialized in working with DISPRUPTIVE start-ups for the past decade. She has worked with some of the world’s biggest brands, across deliberately diverse sectors. She is an expert in managing the communications programs for ICO/STOs and for brands using technology to make ‘things better’ – whether that technology is AI, IoT, or Blockchain.

Clara has won 12 awards for her contribution to the PR industry, and over 30 awards for the campaigns she has implemented for clients.

Clara is a member of the Malta Blockchain Association and the Said Business School (Oxford University, UK) Blockchain Society.


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