UAE Grocery market delivery service YallaMarket accepting cryptocurrencies as a form of payment on its mobile app in partnership with Bahrain based crypto exchange CoinMENA. YallaMarket is accepting stablecoins USDT ( Tether) and USDC.
According to the article in Khaleej Times, besides launching a new payment method for its customers, the startup is also geared up to receive crypto investments from Mena-based partners and is considering paying salaries via digital assets in the future.
In order to launch a new payment method, YallaMarket partnered with CoinMena, a digital assets exchange licensed by the Central Bank of Bahrain.
“Crypto adoption is growing rapidly in the region. As the digital economy grows, using crypto as a medium of exchange is a no-brainer. Like all businesses started using the internet 20 years ago, everyone will start using crypto now; it is inevitable,” said Talal Tabbaa, CEO of CoinMena.