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Latin American End-user Priorities in Digital Transformation

Latin American End-user Priorities in Digital Transformation

The "End-user Priorities in Digital Transformation, Latin America, 2019" report has been added to ResearchAndMarkets.com's offering.

The overall research objective is to measure the current use and future decision making behavior toward information technology (IT) in Latin America, specifically: Enterprise Mobility Management, eCommerce/mCommerce, Unified Communications & Collaboration (UCC), Infrastructure and Data Centers, Big Data and Analytics' Omnichannel Marketing, Customer Experience Management, Cyber Security, Internet of Things, Enterprise Content and Business Processes Management, Fintech, and API/CPaaS (Application Programming Interface/Communications Platforms as a Service) Strategy.

Almost half of the responds report that their top business priorities are to improve operational efficiencies and customer experience (CX) and satisfaction. Similarly, enhancing CX, improving digital presence, and boosting creativity and innovation are the top 3 IT Drivers. The top challenges for IT departments include ensuring network stability/reliability, systems integration, managing multi-vendor solutions, and aligning IT/telecom with business strategies. When asked about security, respondents cited misconfiguration, insider threats, and malware as the three main potential threats to their companies.


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