With content derived from the BRI’s multi-million-dollar research program, the four-course Specialization, available in the Middle East and around the globe, is designed to introduce business professionals to the world of blockchain, focusing on how to strategically leverage the technology to create scalable business opportunities. Tapscott is one of the world’s leading authorities on blockchain and the role technology plays in business and society. “Blockchain is reshaping the business world and creating new opportunities across a variety of industries. It is helping revolutionize business processes, drive efficiencies, and even lower costs, so it’s critical that both technical developers and business professionals understand blockchain and its applications,” said Dil Sidhu, Chief Content Officer at Coursera. “We’re thrilled to collaborate with a top institution like INSEAD and leading blockchain authority Don Tapscott to help professionals make informed, strategic decisions about how to use blockchain to transform their business.”

“Educating leaders is one of the keys to accelerating the widespread adoption of blockchain,” said Don Tapscott. “Working with INSEAD and Coursera, we’ve been able to develop the world’s definitive online course for blockchain in business. This will be invaluable to learners around the world.”